I know what it takes to
get a product picked up.
Toasted specialises in building brands for founder-led food, drink and consumer businesses, from the strategy underneath them to the packaging people eventually pick up.
BRAND STARTER
For founders with a product ready to go but no credible brand around it yet.
£9,000
4 - 6 weeks
What’s Included:
Strategy foundation
Positioning
Audience
Logo system
Colour
Typography
Core visual language
Usage Guidelines
Ideal For: Pre-launch founders and early-stage businesses preparing to enter the market.
WHAT WE OFFER
We present a comprehensive suite designed to facilitate operational excellence and sustained growth.
4 - 6 Weeks
For founders with a product ready to go but no credible brand around it yet.
Strategy foundation
Positioning
Audience
Creative direction
Logo system
Colour
Typography
Core visual language
Essential brand guidelines
Best For: Pre-launch founders and early-stage businesses preparing to enter the market.
6–8 weeks
Everything in Brand Starter
Packaging strategy
Packaging concept
Hero SKU
Range architecture
Up to 2 additional SKUs
Print-ready artwork
Key mockups
Launch-ready brand toolkit
Best for: Funded food, drink and consumer founders preparing for retail or launch.
8–12 weeks
For founders who need the whole thing.
Everything in Brand + Pack
Expanded verbal identity
Campaign / launch idea
Social launch toolkit
Photography/art direction
Website design direction or design
Additional brand applications
Expanded guidelines
Post-launch creative support (1 Month)
Best for: Funded founders who want one creative partner from positioning through launch.
BRAND STRATEGY
Before we decide what it looks like, we need to know what it stands for.
Positioning, audience, category, competition, personality, messaging and the big idea holding everything together.
This is where your ability to challenge the founder becomes important.
You aren't facilitating a workshop and writing down whatever they tell you.
You're helping them make decisions.
BRAND STRATEGY
Before we decide what it looks like, we need to know what it stands for.
Positioning, audience, category, competition, personality, messaging and the big idea holding everything together.
This is where your ability to challenge the founder becomes important.
You aren't facilitating a workshop and writing down whatever they tell you.
You're helping them make decisions.
logo
LOGO
logo
logo
Logo
LOGO
Advance Together: Our Collective Learning Series
We present a comprehensive suite designed to facilitate operational excellence and sustained growth.
Initiate a Productive Dialogue
Complete the form with contextual information regarding your challenges, timelines, and desired outcomes, and our team will respond promptly with an evidence-based recommendation framework.

