NO MYSTERY
PROPOSALS
I've packaged the things founders most often need, so you've got a realistic idea of what we'll make together and what it'll cost before we ever get on a call.
Lightly
crisped
For founders with a product ready to go but no credible brand around it yet.
£9,000 | 4 - 6 weeks
What’s Included:
Strategy foundation
Positioning
Audience
Logo system
Colour
Typography
Core visual language
Usage Guidelines
Ideal For: Pre-launch founders and early-stage businesses preparing to enter the market.
Golden
brown
Everything required to go from good product to launch-ready consumer brand.
£12,500 | 6 - 8 weeks
What’s Included:
Packaging strategy
Packaging concept
Hero SKU
Range architecture
Up to 2 additional SKUs
Print-ready artwork
Key mockups
Launch-ready brand toolkit
Ideal For: Funded food, drink and consumer founders preparing for retail or launch.
THE BREAKFAST FAVOURITE
〰️
THE BREAKFAST FAVOURITE 〰️
Extra
Crispy
For founders who need the whole thing.
From £17,500 | 8 - 12 weeks
What’s Included:
Packaging strategy
Packaging concept
Hero SKU
Range architecture
Up to 2 additional SKUs
Landing Page design
Print-ready artwork
Key mockups
Launch-ready brand toolkit
Ideal For: Funded food, drink and consumer founders preparing for retail or launch.
OUR
TOPPINGS
Alongside the three packages I offer, for those not quite ready to take the plunge, I also offer two supplementary packages.
BRAND CHECK-UP
A paid review of the existing brand and packaging.
Competitive context.
Shelf review.
What's working.
What's hurting you.
What I'd change first.
100% credited against a full Toasted brand project booked within 30 days.
£1,000 - £1500
STRATEGY SPRINT
For founders who have the product but haven't yet worked out how the brand should occupy the market.
Positioning.
Audience.
Competition.
Brand idea.
Personality.
Messaging.
50% credited against a full Toasted brand project booked within 30 days.
£2,500 - £3,500