Creating packaging and a website to launch a local bakery’s bake-at-home kits to a national audience.
Turning a local brick-and-mortar bakery into a nation wide possibility. Developing their bake-at-home kits and showcasing them through a new website and packaging.
BRANDING - PACKAGING - WEB DESIGN
The new identity combined the rustic, hand-crafted essence of baking, combining a grounded colour palette, hand drawntypography and unique shapes. The logo system is a no-size fits all and is supposed to be different from the next allowing the bakery to change and fit depending on which medium they are using.
We created them a simple, stripped back packaging range for their range of “Home-bake kits”. Stripping back the label itself means the brand can speak for itself. All in all, the new brand evokes the friendly, kind and welcoming nature that the bakery has in it's community, just online.
