Transforming a working greenhouse into a bold botanical gin brand, grown plot by plot.
Building a modern gin brand around greenhouse-grown botanicals. Creating its visual identity, tone of voice, packaging and digital world, beginning with the launch of Plot No. 01.
BRANDING - PACKAGING - WEB DESIGN
The gin category is crowded with copper stills, juniper branches and familiar stories about craft. Glass House needed a more distinctive place to grow.
The idea began with a collection of working greenhouses, each divided into individual plots filled with herbs, fruit, flowers and seasonal experiments. Rather than treating the botanicals as decoration, they became the foundation of the brand.
The challenge was to create something that felt connected to growing and provenance without slipping into countryside clichés. It needed to feel considered but not precious, experimental but still approachable, with a system capable of expanding as new plots and flavours were introduced.
The identity takes its structure from the greenhouse itself. A bold typographic system is contained within rigid frames inspired by glass panes, growing beds and plot markers.
Plot No. 01 introduces the brand through a fresh, aromatic blend of rosemary, lemon thyme, bay, juniper, coriander seed and lemon peel. The fibrous label stock adds a natural tactility, while raised clear varnish catches the light across the typography.
Rather than launching with a full range, Glass House begins with one carefully developed gin. This allows Plot No. 01 to establish the story, the growing process and the visual system before future harvests are bottled.
A direct, quietly playful tone of voice brings people closer to what is happening inside each greenhouse. Ingredients are talked about plainly, stories begin in the plots, and the brand avoids the usual overworked tasting notes and craft-gin clichés.
The wider identity moves from greenhouse to glass across packaging, plot markers, tasting cards, campaign materials and a responsive website. Together, they create a brand world that feels alive, changeable and ready to keep growing.
